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Children’s Miracle Network Hospitals®, GameStop® Partner to Help Local Kids

GameStop and Microsoft® donating first $70,000 toward GameStop Gives initiative; GameStop donating proceeds from Xbox® Adaptive Controller sold exclusively on

For the sixth year in a row, GameStop has teamed up with Make-A-Wish® to help make more wishes come true for children with critical illnesses. Upping the ante this year, Children’s Miracle Network Hospitals® (CMN Hospitals) joins the collaborative effort to help local kids get back to being kids.

Donations will be accepted at GameStop stores and online at from August 29 – September 30. One hundred percent of all customer donations collected will be equally distributed to help kids going through treatment at one of the 170 local CMN Hospitals or by having their wish granted by Make-A-Wish.

“At E3 in June, we announced that our GameStop Gives initiative is focused on using the power of gaming to drive positive change in the areas of youth-wellbeing and education,” said Rob Lloyd, COO and CFO of GameStop. “I am proud to share that our friends at Microsoft announced today – in front of nearly 4,000 GameStop store leaders at the company’s annual GME Conference – that they are joining our GameStop Gives initiative to help kids battling critical illnesses.”

To kick off the September GameStop Gives initiative, Microsoft will donate $10,000 and GameStop will  be donating $60,000. Plus, GameStop will donate up to $8,000 from the limited sale of the Xbox® Adaptive Controller exclusively sold at In the spirit of inclusive design and supporting  Microsoft’s “Gaming for Everyone” initiative, the Xbox Adaptive Controller is a first of its kind gaming controller built specifically for people with limited mobility – giving them  a more accessible, customizable and inclusive gaming experience.

Local children will benefit from the GameStop Gives initiative, like Mia. A sweet girl with a huge heart and vibrant spirit, Mia was diagnosed with Acute Lymphocytic Leukemia (ALL) at age eight. Mia was treated at the University of California Davis Children’s Hospital—a local CMN Hospital.

GameStop has made it easy for guests to help local kids in their respective communities:

  • Donate at checkout. Guests can give $1 or more or round up their purchase. Plus, PowerUp Rewards members will receive triple PowerUp Rewards points on the donation amount.
  • Donate PowerUp Rewards points. Members can donate points to each charity in the PowerUp Rewards Center.
  • Trade In for Charity. Donate up to 100 percent of trade-in value to charity when you bring unused video game hardware, software, accessories or consumer electronics to GameStop.

“We are proud to be partnering with GameStop to help further our mission to save and improve the lives of local kids. The funds raised by GameStop’s initiatives will impact pediatric care for more than 10 million children treated each year at local CMN Hospitals throughout the country and we are very grateful for their support,” said John Lauck, president and CEO of CMN Hospitals.

GameStop has been a proud supporter of local sick and injured children, raising nearly $7 million since 2007. Currently, an average of 62 kids enter a CMN Hospital every minute.Funds raised from this current campaign will impact critical care and patient services for local kids.